Content localization primarily aims to attract potential customers from different countries. Videos have become the number one marketing tool when discussing business development, growth, and increased revenue generation. That is why it is expected that the demand for video translation will continue to grow in the coming years.
Machine learning, artificial intelligence (AI), automated translations, and relevant technologies impact all content creation and localization aspects. Mainly the process and expertise of video creation and translation. In this short read, we will discuss some AI-supported video creation and translation trends in 2023. Our main goal is to provide highly relevant insights about the progress of video creation and translation industries that could enable businesses to increase their ROI.
Grow Your Business Globally with Video Translations
The key to global growth is to speak the language of your customers. Marketing in the English language could be the best practice if used intelligently. Potential customers will likely buy 60% more if the businesses pitch them in customers’ language. Research by Wyzowl found that 88% of potential customers are more likely to purchase by watching a brand video.
Now, you have a five-minute video and want to translate it into the 20 languages of your target markets. You must be extra vigilant and keep up with the continuous market change. Your best way forward is to acquire professional video translation services only if the finance is not a problem for your business because translation services can be expensive for all the right reasons.
Machine Translation
If you have time to explore your options, you can also use machine translations for your marketing video materials. Machine translation has many benefits: it is affordable, instantaneous, and time-saving. But there are some limitations, If you want to translate the video game according to your 10,15 target regions, it is better to get professional video game translation services. This is mainly because video game translation requires a deeper understanding of the game mechanics, functionality, familiarity, and the game’s environment. Furthermore, a basic familiarity with terminologies and colloquial jargon of the target region’s language is also necessary.
Human Powered by AI
The hybrid strategy could be the combination of artificial intelligence and human expertise. In this approach, the self-learning algorithms of AI and machine learning programs can translate video of any length into the languages of your requirements. But the critical aspect is, in this new trend, the involvement of industry-expert human translators is a must, mainly to rectify the errors left by the AI and machine learning algorithms.
What New is There for Businesses Marketers and Content Creators
AI-powered transcribing, translating, and video translations are common nowadays. These modern approaches are improving with every passing day. If these technologies are applied intelligently and combined with human expertise, they can become a profitable tool for video localization. You should use video translation services aligned with modern technological tools and human expertise. These language service providers (LSPs) generate video translations into multiple languages with the assistance of a cascade of speech recognition, speech models, and speech synthesis models.
AI-Powered Face-To-Face Video Translations with Lip Synchronization
We all hate when there are discrepancies in sound and lip synchronization. Statistics show that viewers are instantly distracted by these irregularities. Many AI-powered tools can assist LSPs to sync the images/videos with the sound accurately. This is how we can bring visual modality into images and videos. The primary objective of AI assistance is to generate and increase the interaction between the viewers and the translated videos.
The Emotional Aspect of AI Assistance
If the primary motives of your video translation are to communicate the essential information and its main components to the audience, AI assistance can be the best option. But if you are acquiring legal document translation services to understand the complex situation better, you must combine human and AI coordination.
Their tendency of AI is prone to make errors; in human supervision, there are fewer chances of translation discrepancies. The most important aspect of the connecting point of viewers or potential customers is the emotional aspect or compatibility. Can artificially created voices or video translations convey the emotions intended or communicated by the human voice? Would AI imitate the feelings created and communicated by the human voice?
Conclusion
Nowadays, LSPs are deploying several AI-powered tools as an assisting technology to fast pace the workflow. But the important thing is they still need human assistance to maintain the quality of translations. These developments are not anything but far more than anything we have ever encountered regarding AI assistance for language translations of multiple types.
Moreover, experts’ predictions indicate that AI’s volume and technological advancements could surpass the whooping volume of $1.4 trillion by the end of 2029.
